Modern Express News (Reporter Ji Yong Pan Rong) these two days, the old brand washing, the domestic product brand bee flower protection suddenly fired.
Netizens worried that the 36-year-old bee flower brand will be closed, November 16th, for this rumor, the bee flower official responded to the online broadcast, please rest assured that you will not be closed.
However, the topic of the bee flowers, but they were pushed by nostalgic netizens. In fact, in the heart of 80 after 90, there are still many old domestic brands, little white rabbit toothpaste, Dabao SOD honey, each has a full memories. The phenomenon of domestic bee rumors have been caught in the old tide. User wild consumption to help light yellow emulsion paste, orchid’s fragrance, the price of the people … These are the symbol of bee flowers.
Speaking of this brand of bee, young people may not be familiar, but it must be a childhood memories after 80 after 90.
A few days ago, for the bee flower, it is also to fight on the short video platform. The cause is that netizens are worried that the bee flowers that are not relying on product design and advertising marketing. Netizens have said that the packaging design of bee flower care is full, and it is a bit like detergent. So the netizens brainstorm, for their various ideas, the crying of bee flowers, the crying of the bee, we have to spend money, we have been very cheap, but also to send yourself hot search, so many netizens breathe.
Faced with a sudden income, November 16th, bee polls denied the rumors through their own Weibo and live broadcasts, and said that there is no intention to modify the packaging, the company has been steadily developing and healthy.
It is worth paying attention to it, because this cry is hot, the bee flower flagship store sells more than 20,000 orders a day, which is equivalent to the level of the past month.
In 1985, Shanghai Bee Daily Products Co., Ltd. was founded in 1985. It is a collection of design, research and development, production and sales of washed professional enterprises. The main products are built with bee flowers, bee flower protection, Bee flower shampoo and bee flower skin care products, etc.
Not only that, according to the sky-eyed, this company has founded no administrative punishment information. The reporter searched that the 36 years of hair care will lead the market, in May this year, it also stepped out a key step, the official Xuan spicy, the whole spokesperson. Under the big trend of the Renaissance of the national trend, the national brand bee flowers gradually started. Search for the evaluation of bee flower protection on social platforms, it is called a cheap artifact by many young people.
The public data shows that the proportion of e-commerce sales in 2019 has been 21%, and more than 600 million young people have become a loyal fan of beeflite products through e-commerce. Visiting the major commercials is under normal sales, the price is lower than other brands November 17th, the modern Express reporter visited the many supermarkets in Nanjing have a bee flower product sales.
In a large supermarket on the second floor, a number of bee flower protection is sold in a large supermarket on the second floor.
Compared with other brands of dozens of dollars, the bee flower price is relatively low. Take a 1L flexible nutritional conditioner as an example, the price is yuan, while other brand 500ml conditioner price is 40 yuan, 50 yuan. And the lowest price of the bee flower is less than 10 yuan. Among them, 450ml wheat protein protective, 450ml silk protein nutritional conditioner price is yuan, and the price is only required.
The staff of this supermarket told reporters that the bee flower is the lowest price in all care products, which is not very clear about the specific sales, but the main thing to buy is still some middle-aged people.
In the official flagship store of the bee flower, the highest sales is a combination of wheat protein protective 450ml + 1L, and the monthly sales exceeds 100,000.
After 90, the girl Xiao Shen told the reporter, talking about the bee, the impression is yellow adjacent.
I remember that when I was young, my grandmother was shampoo and adaptin. I used to feel that it is the taste of my grandmother.
But Xiao Shen has never purchased the product of the bee flower, and it has no advertisement, so I feel that there is a good life in life! After 60, Ms. Yin, has always been a loyal fan of bee flower. When we are young, the girl in the factory man is a bottle. Although the daughter often gives her some high-end care products, but until now, Yin Ayi has been using bee. It is used to it, it is not possible to feel it.
Inventory of these domestic old brands, the pieces are full of recollection of bee flowers, can’t help but think of this year’s Hongxinglock.
In July of this year, Hongxingrk donated 50 million yuan to the Henan Treasury Rainwater Area. Because of its performance, it has formed strong contrast with huge donations, and Hong Xingrk’s bankruptcy donation is hot.
Founded in 2000 Hongxinglk, it was a memory of a generation of people in China.
However, in the difficult to go to the inventory stage of the domestic sports brand, Hongxingurk’s performance has also turned sharply, and the loss in 2010 is nearly 17 billion yuan.
In 2011, the company exploded financial fake issues. After many years of suspension, the company was also canceled in October 2020. Distance from Hongxinglock, it is nearly 4 months.
The reporter noticed that Hongxinglike’s phenomenon is rapidly fading. Whether it is the next door store, or online live broadcast, netizens’ consumption recovery rationality.
Time flies from the fingertips, some Chinese goods become shining in the long time, and some is the change to change the surface and try to find new vitality. When you were young, the first thing to get up in the morning, that is, brushing your teeth, and a small white rabbit toothpaste is the standard of the child’s daily product.
According to the public information, the incidence of Hangzhou toothpaste is high in the children in the 1980s, so it has turned its eyes to the development and production of children’s toothpaste. The factory produced the small white rabbit quickly opened the market of children’s toothpaste.
At that time, the small white rabbit toothpaste sold more than 30 million per year, exclusively, the national children’s toothpaste sales 2/3.
At the beginning of 2004, Guangzhou Mechanic Group has merged Hangzhou toothpaste factory and incorporates a small white rabbit brand.
Until now, the little white rabbit toothpaste is still in sale, and the monthly sales of the e-commerce platform official flagship store is 500+.
Also a toothpaste, two-sided needle toothpaste, Zeng Hua Jiangnan North, a good teeth, the slogans of the two-side needle have been deeply rooted. The reporter learned that the two-dimensional company listed on the board of the board of Stock Exchange in 2004, became the first listed enterprise in the toothpaste industry. Two-sided needles after the listing, except for the mainurizing sector business, successively enter the field of medicine, paper and real estate development. However, the company has been very embarrassed in recent years. From 2006 to 2019, the two-side needle went to 4 consecutive years to deduct the net profit, and the company’s performance turned losses last year. However, the reporter interviewed many supermarkets in Nanjing to learn that there is no sale in the supermarket. Dabao saw the tomorrow, Dabao saw it every day.
A more detailed slogan, carrying a memory of a generation of people. In 1990, Beijing Sanlu Factory (predecessor of Beijing Dabao Cosmetics Co., Ltd. launched SOD cosmetics series products, the most famous of which is the household name SOD honey.
In 1998, Dabao products became the sales champion of domestic similar products, and won the title of China’s well-known trademark in 1999. But as the market is competitive, many international big brand skin care products began to seize the domestic low-end markets. In 2008, Johnson & China (China) Investment Co., Ltd. acquired Dabao with a high price of 2.3 billion yuan.
Today, Dabao is still a healthy product of the public. related suggestion.